Banner Ads

Description

Operators have the opportunity to run online banners on specific high value pages of the website. The banners rotate on the page and each page can host up to three rotating banner ads.

Website visitors will be able to click on the operators' banner and a new page will open allowing visitors to access the operators website directly.

Placement

A list of the pages in which the Banner advertisements will be placed is located at the end of this document. The ads will be placed in the right-hand column of the selected page.

Sample - Online Banner

Creative

• Ad size is 172 pixels wide by 173 pixels high, jpeg format.
• We highly suggest that operators include a retail call to action within their creative, as retail messaging has proven to provide the best return in the past.
• The banner ad must promote Nova Scotia based content.
• Operators are asked to also submit the URL of the exact location in which their banner ad should click through to. If your banner ad contains a retail message, we highly suggest the URL drives website visitors to a page within your website which contains further information on this retail offer.
• Ads should be emailed to the attention of Laura Patrick at novascotia.com@gmail.com.
• At this time we cannot accommodate animated creative.
• Please note that the Department of Tourism, Culture and Heritage reserves the right to have final approval on all submitted creative which runs on novascotia.com.

Cost

Page Level	Cost
2nd level pages	$200/month
3rd level pages	$150/month

Please note the above prices are before tax

Tracking

Page views and click throughs to your website will be tracked and reported monthly.

Payment

Invoices will be issued when the advertisement is purchased. Payment by cheque should be made out to the Minster of Finance and mailed to:

Laura Patrick
Database Marketing Assistant
Department of Tourism, Culture & Heritage
1800 Argyle Street, Suite 603
Halifax, NS, B3J 2R5